The advantages of turning to outsource marketing consultants are obvious. You only pay for what you receive and there are no overheads to worry about. Logistically, too, there's a distinct advantage: it's up to somebody else to get things done, freeing you up to do what you do best and what adds most value to your business.
At the risk of scaring you, however (and maybe you should sit down for this bit), we're going to talk about the disadvantages of using outsourced marketing companies.
- You can lose control of the campaign or project
- Breakdowns in communication can occur
- Briefing and approval processes can result in potentially-costly delays when conducted over two or more sites
- How do you know you're receiving the undivided attention of your outsourced marketing consultants?
- How can you introduce and nurture marketing talent within your business of it's all going on elsewhere?
Of course, all of these disadvantages vanish in a puff of smoke when you outsource your marketing to Incisive.
We will work closely with you from our Liverpool headquarters or, preferably, in house, and we can be as flexible as you need us to be. We'll keep you informed of all plans and developments, providing you with all the benefits of being in control without you having to drag your attention away from the activities your business needs you to focus on.
We can take charge of all your marketing activity or assist your existing resource to whatever degree suits your requirements.
We can project manage an entire marketing campaign. This cohesive approach means you don't have to brief multiple service providers, saving you time and ensuring nothing is lost in translation. Plus, we’ll use our extensive network of tried and trusted experts to ensure you get the best people at the best possible price.
Working in-house, or even on secondment for an allocated time per week or month, we can respond to situations as they happen. At the same time, we will develop a thorough understanding of the demands and dynamics of your business. And, whilst we're there, the marketing people in your company (or those with marketing aspirations) will benefit from witnessing, first hand, experienced, knowledgeable and innovative marketing professionals in action.
It's outsourced marketing, but not as you know it.